Since 1973, Cheetah has been the go-to brand for active individualists who embody a performance-driven lifestyle. Inspired by the speed, agility, and grace of its namesake, Cheetah blends cutting-edge design with functional style to empower individuals to push boundaries and achieve their goals. More than just a brand, Cheetah represents a mindset — one that encourages passion, perseverance, and the pursuit of excellence. Whether you're chasing personal bests or embracing an active lifestyle, Cheetah inspires you to go beyond limits and live the legacy of being Born to Go.